One big sports shoe chain, Foot Locker, has already taken a pass.
Nike, including its Jordan Brand subsidiary, is the dominant basketball shoe company in the States with a 92% market share, according to SportsOneScan, which tracks sports shoe and apparel sales.
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Mrs Smit is just one of many authors attracted to the story of Rudolf and Adolf Dassler, the feuding brothers who wanted to make the world's first lightweight, but durable, sports shoe.
"At the end of the day, a good product will sell itself, " says Scott Croyle, HTC's other vice-president of design, who once told the BBC that he had drawn inspiration for a handset from a sports shoe.
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Geox, a casual-footwear brand, is based in the sports-shoe cluster in Montebelluna but manufactures abroad.
Mr Cassidy cites the case of Nike, the sports-shoe giant, which recently eliminated Colorado from its list of possible sites for a new corporate head office after local people protested over the ploughing up of a scenic hilltop.
Not long after graduating he heard about what was then called Blue Ribbon Sports, a fledgling shoe company in Oregon run by a coach, William Bowerman, and one of his former runners, Philip H.
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There is speculation among some sports bankers that the crumbling share price of Shoe Carnival, the publicly traded company controlled by Wayne Weaver, hastened his sale of the Jacksonville Jaguars of the National Football League.
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Attendees in Shanghai included a production executive at Nike's close-by Suzhou Sports subsidiary, which makes the rigid plastic support of its shoe's sole using Huntsman's diphenylmethane diisocyanate, or MDI.
Attendees in Shanghai included a production executive at Nike (nyse: NKE - news - people )'s close-by Suzhou Sports subsidiary, which makes the rigid plastic support of its shoe's sole using Huntsman's diphenylmethane diisocyanate, or MDI.
It was the best year yet for his signature Nike shoe according to Matt Powell, an analyst with SportsOneSource that tracks sales in the sports apparel market.
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