And at i9 Sports, sportsmanship is valued so highly there are weekly rewards for it.
Jason Kidd was honored before the game after winning the NBA's Sportsmanship Award on Tuesday.
He was dismissed by referee Nigel Owens under laws governing acts contrary to good sportsmanship.
The gentleman's game is also effective in teaching good sportsmanship, the Loughborough University report adds.
In the spirit of sportsmanship I wish you good luck in the Super Bowl.
The players' actions did not "break any rules", it said, but such behaviour damaged "sportsmanship and ethics".
Asked about Hewitt's behaviour on court, Dent said some of it could not be considered "super sportsmanship".
Marquette junior Davante Gardner won the Sixth Man Award and teammate Junior Cadougan won the Sportsmanship Award.
But the tournament was rightly hailed for its fine football and fine sportsmanship.
Indeed, Wiggins has won a spot in French cycling fans' hearts for his adherence to the ideals of good sportsmanship.
WSJ: Tour de France: The Divine Comedy of Cycling Etiquette--Bradley Wiggins, Christopher Froome
Jong is unusual for his North Korean identity, yet he has taken pains to separate sportsmanship and politics throughout his career.
What the sport does promote is discipline, sportsmanship and hard work, all elements necessary for a fighter to be successful here.
Hopefully we use this as teaching moment to continue to push sportsmanship.
The Chance to Shine cricket education charity works with 4, 000 UK state schools to encourage fair play and good sportsmanship through cricket.
Parents also have to pledge to display good sportsmanship, and not use negative or derogatory language with officials, coaches, other parents or kids.
The idea that golf a game of strict etiquette and sportsmanship might be particularly effective at instilling values also makes sense on a gut level.
With the Danes fuming, the visitors were ready to allow a Nordsjaelland player to walk the ball into the net in a gesture of sportsmanship.
Just the hope that my husband and the other men who went to the Olympics in peace, friendship and sportsmanship are given what they deserve.
He broke the cardinal rule of sportsmanship (and life): Play fair.
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Last month, Yao launched the Hope Primary Schools Basketball Season to teach basketball skills to Chinese youth in the hopes of improving their self-confidence and sportsmanship.
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The Boricua All Stars which is a New York City based 501C3 Charitable Foundation committed to the highest principles of citizenship, academic excellence, athleticism and sportsmanship.
Qualcomm disrupted this cozy triopoly and sought to lock up all CDMA patent fees for itself--bad sportsmanship, in the view of the rest of the industry.
For Larkin, the honor is well-deserved for a man whose exceptional career was synonymous with the three pillars of the Hall of Fame: sportsmanship, integrity and character.
Yet he continues to referee "I just love doing it so much" hoping he can instill lessons of sportsmanship with the coaches and players he encounters.
Trouble is, riders rarely agree on what good sportsmanship requires.
WSJ: Tour de France: The Divine Comedy of Cycling Etiquette--Bradley Wiggins, Christopher Froome
Just as Portillo's family is now pleading for athletes to control their tempers, McCabe has spent the last four years preaching the importance of sportsmanship in and around Rochester.
Duke junior Curtis Beach, who was leading the event, slowed as he neared the finish to allow Eaton to cross first in what was a remarkable show of sportsmanship.
The SocZ objectives include how soccer can create healthier Chinese children and youth, as well as teaching children sportsmanship and teamwork, as it should be with any team sport.
Amy, 14 from Mounts Bay School in Cornwall and Cassie from Northern Ireland both said that they had been nominated for the job of torchbearer because of their outstanding sportsmanship.
BBC: School Report: Land's End lights the way to London 2012
And good sportsmanship learnt in the competitive cricket environment, like clapping batsmen in and out and shaking hands at the end of games, led to better classroom conduct, researchers said.
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