Value obviously will vary from consumer to consumer, meaning one thing to the minivan buyer and something quite different to the luxury sporty car buyer, for example.

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If you owned a sporty little car, you might be tempted to drive it all the time, settling in to the comfy leather seats whenever you needed to get groceries or meet friends for dinner.

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Our product means being progressive, sophisticated, and sporty, a car for the discerning individual.

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It also benefits from excellent rack-and-pinion steering--again, fine-tuned for this car--that's on the lighter side of sporty.

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The result is a concept car with no unnecessary weight, and one that concentrates on the pure essence of sporty motion.

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Daimler's own product portfolio already embraces the small and quirky Smart car, but there's also the executive icon the Mercedes Benz, the sporty, powerful derivative AMG and the rather pointless Maybach.

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Two brand new versions of the car are being built at the BMW factory at Cowley in Oxfordshire - a standard Mini and a more sporty Mini Cooper model.

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Although the CTS was priced similar to the entry level luxury cars offered by other car manufacturers, it was heavier and bigger in size which prompted customers to buy the lighter and more sporty German imports.

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