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This is a surge that is spreadable across media, demographic and physical geographies, and consumable goods.
FORBES: Google Says It's Time For Agencies To Get Agile
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An entire chapter of Spreadable Media looks at independent creators building new models around online circulation.
FORBES: Gangnam Style Hits 1 Billion Views: Social Videos To Skyrocket In 2013
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"As spreadable as butter on hot toast, " is how one London-based digital marketing agency describes its advergames.
BBC: Should word-of-mouth be child's play for advertisers?
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Portable, non-perishable, spreadable bacon, surely the tastiest path to sin I can imagine.
FORBES: Bacon Jam: Best Thing Since Sliced Bread
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Top-down assembly line processing is a remnant from the rusty industrial age, and no longer works in the fluid, spreadable hoodoo environments of the information era.
FORBES: Google Says It's Time For Agencies To Get Agile
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The song has nothing to do with spreadable fruit.
NPR: Band Tries to Make It Big Without Going Broke
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Sam Ford, co-author with Henry Jenkins and Joshua Green of a new book coming out January 21 called Spreadable Media: Creating Value and Meaning in a Networked Culture, looks at self-distribution from known creators (example, the Seinfeld episodes) as one of many new experiments being sown across the Internet.
FORBES: Gangnam Style Hits 1 Billion Views: Social Videos To Skyrocket In 2013