Traditionally, deferential youths sprinkle scented water on their elders in exchange for a new year's blessing.

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Mother was told to sprinkle cold water on my face, to no avail.

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"Almost all of these companies are in denial like an alcoholic--'I don't have a problem, just sprinkle holy water on this and I'll be fine, '" Marsal told me.

FORBES: Magazine Article

During the hottest summer months, Americans sprinkle with abandon, pouring water on top of a potent mix of herbicides, pesticides and fertilizer.

FORBES: Magazine Article