When you race in the Sprint Cup Series, Bristol is a race you want to win.
The Nascar Sprint Cup Series remains the second highest rated regular season sport on television.
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Jimmie Johnson, Nascar's Sprint Cup Series champion every year since 2006, isn't particularly charismatic.
The five-time defending NASCAR Sprint Cup Series Champion is the only driver to win five consecutive championships.
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The accident happened the day before the Sprint Cup Series season-opening Daytona 500 NASCAR's version of the Super Bowl.
His win was the 50th for Toyota in Sprint Cup Series competition.
Kyle Busch snagged second from Keselowski, who took over the Sprint Cup Series points lead as the only driver to open the season with four top-five finishes.
Though Trickle never managed a victory in NASCAR's premier Sprint Cup series, he did have 15 top-five finishes and won two Nationwide Series races before his retirement in 2002.
He adds that corporate sponsorships of special events, such as the Sprint Cup series, as well corporate advertising should also pick up as the economic recovery gains more heft.
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As drivers prepare to start their engines for the final Sprint Cup Series race in the 2012 NASCAR season, the sanctioning and governing body has much to celebrate with respect to the growth of its sport.
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Last week, Ford announced that the 2012 Focus Electric would be the pace car at the Richmond 400, making it the first all-electric pace car to ever lead the field for a NASCAR Sprint Cup Series race.
Last year, Sprint Cup Series events ranked among the top two sports of the weekend on television 20 out of 36 points event weekends, with an average of 4.1 million households and 5.8 million viewers tuned into each NASCAR Sprint Cup Series event.
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"The title sponsorship costs for a Sprint Cup series race vary greatly from track to track, with variables ranging from market size to attendance, TV ratings and inventory included in the sponsorship package, " Mike Zizzo, spokesman for Texas Motor Speedway, said in an e-mail.
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Today, President Obama congratulated Jimmie Johnson on his fifth straight NASCAR Sprint Cup Series Championship and welcomed other 2010 Chase for the NASCAR Sprint Cup drivers, Denny Hamlin, Matt Kenseth, Kyle Busch, Jeff Gordon, Clint Bowyer, Kurt Busch and Jeff Burton to the White House.
Kenseth has won at least one race in 11 of his 14 full seasons in the Sprint Cup series, but the first 13 were all in Fords with Roush Fenway, the team that gave him his break in NASCAR and fostered his development into a likely Hall of Famer.
Daytona, the season's kickoff extravaganza, marks the race-day debut of Nascar's "Gen-6" Sprint Cup car, the series's most innovative overhaul since 2007.
"The Great American Race" also proved an impressive debut for Nascar's new "Gen 6" Sprint Cup car, the most innovative overhaul the series has seen since 2007.
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Kenseth had won three times here in the Nationwide Series, but had never come closer than third in Sprint Cup.
Her Daytona pole position in the first race of her first full season in Nascar's top flight series is the first for a woman in a Sprint Cup race.
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