In addition, the online effort includes a just-launched, Stand Up To Cancer page on Thunderclap.

FORBES: The Collaborative Genius Behind Stand Up To Cancer

This unusual roadblock is the third for Stand Up To Cancer, an initiative with generous Hollywood heft behind it.

FORBES: The Collaborative Genius Behind Stand Up To Cancer

According to Jules DiBiase, director of digital media for Stand Up to Cancer, this goes far beyond celebrity support.

FORBES: The Collaborative Genius Behind Stand Up To Cancer

Stand Up To Cancer embodies collaborative orchestration advocated by writers such as Clay Shirky, Ori Brafman and Don Tapscott.

FORBES: The Collaborative Genius Behind Stand Up To Cancer

The same ethos of generous collaboration extends throughout the Stand Up To Cancer ecosystem, including donors, media companies, agencies, celebrities and industry supporters.

FORBES: The Collaborative Genius Behind Stand Up To Cancer

The cause-related social platform allows advocates globally to show support by allowing charities like Stand Up to Cancer to post messages via their personal Twitter and Facebook pages simultaneously.

FORBES: The Collaborative Genius Behind Stand Up To Cancer