Word 97 : When formatting regular text, Word limits you to a piddly selection of standard colors.

CNN: Align those graphics automatically in Word 97

Daly had coaxed plant managers to develop standard colors, paper weights and printing practices so that U.S. directory publishers wouldn't know the difference between a job done in Dwight, Ill. and one in Greeley, Colo.

FORBES: Companies, People, Ideas

"Brian's colors are not the industry-standard Pantone colors, " says Piper.

WSJ: Up in the Air | Making It

Whereas traditional car rental companies choose standard cars in the dullest colors of the rainbow, the first Zipcar was a tricked-out lime-green Volkswagen Beetle.

FORBES: From McRibs To Maseratis: The Power Of Limited Access

Changing colors from election to election is standard.

WSJ: Pakistani Candidates Hop Parties With Little Resistance

This wrist computer comes in five colors and is only a bit bigger than a more standard watch.

WSJ: Watch Keeps Alerts From a Phone at Arm's Length

That has resulted in walls covered in magenta, players wearing their national colors and the sort of cheers-and-jeers that are standard at the U.S. Open.

WSJ: Social Media

Quattron color technology adds a yellow pixel to the standard red-green-blue sub-pixel structure, delivering more than a billion colors.

ENGADGET: Sharp announces new 6-, 7- and 8-Series AQUOS LED TVs as part of 2013 lineup (update: pricing info)