Not that Mr. Lee should be confused with Mr. Exuberance, but if he leads the Rangers to World Series glory in uncharted fashion his star as a corporate endorser will rise exponentially in much the same way that Cole Hamels experienced a hike in his star after leading the Phillies to a World Championship in 2008.
But without star quality even the most efficient of teams cannot dream of glory, and for the Kiwis it comes largely in the shape of one man: Shane Edward Bond.
Last year Terry Ellis, the co-founder of the Chrysalis label, started Tiger Star mainly to launch overlooked western artists in Asia in the hope of eventually bringing them back in glory.
The last time we saw Steve Ballmer star in a commercial for Microsoft, he was extolling the virtues of a 286-based PC running the glory that was Windows 1.0 -- in 1986.