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Among the cool new features, iPhone 5 will come with a new Maps app with Siri-powered turn-by-turn directions and a Passport app that will store digital versions of your affinity cards, boarding passes, tickets, coupons and, eventually credit and debit cards, so you can get on a plane or into a stadium or pay for a Starbucks coffee by flashing a bar code on the phone.
FORBES: The iPhone 5 Debut: Who Are The Winners and Losers?
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The announcement comes amid growing competition in the coffee bar market, where the likes of Starbucks, Costa Coffee and Coffee Republic are also attempting to grab market shares.
BBC: Caffe Nero seals Stelios aid in coffee war
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Coffee Republic, along with Starbucks, Costa Coffee, and Caffee Nero, makes up the "Big Four" UK coffee bar chains.
BBC: Coffee Republic swallows Goodbean