At the beginning, when they operate on Ramen noodles and fumes, start-ups employ the smallest possible staff and scramble to develop a version of their product that will get customers excited.
Like all twists in the political game, this delayed start doubtless comes with less-obvious consequence, easier to see at the end of the road than the beginning.
It's a good idea for some, but most couples don't have a lot of assets to worry about at the start, and many a moony-eyed pair think there's something unromantic about beginning a lifelong commitment with a financial document drafted by lawyers.