But Ms Portas said the aim of the money from the government-backed Portas Town scheme was to "start the ball rolling".

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In a start-up, all too often the original idea is good and gets the ball rolling.

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"Fifa's announcement effectively sets the ball rolling on the whole process and so this marks the start of an intense but exciting period, " said England's bid chairman Lord Triesman, also chairman of the Football Association, on Saturday.

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