He had one brilliant idea: Equip Stair Masters and stationary bicycles with touch screen computers that allow exercisers to pass the sweaty minutes watching television, surfing the web or listening to music.

FORBES: Sweat equity

So the task that Dr Eden and Dr Zeffiro devised was to look at a field of small spots on a computer screen, four-fifths of them stationary and the rest drifting slowly to the left or the right.

ECONOMIST: Reading minds | The

Players would peer through stationary goggles and manipulate monochromatic red characters that popped out from the screen using a wired controller.

CNN: Mark Milian