But Greg Sterling, a search engine analyst with Sterling Market Research, says that the Lexico deal may be a smarter avenue to gaining users without competing head-on with Google.
Advertisers' migration toward search advertising is partly a result of belt-tightening companies looking for a more measurable and accountable form of marketing, says Greg Sterling, a search market analyst with Sterling Market Research.
Greg Sterling, a search analyst and founder of Sterling Market Research sees Google's conflict of interest as a question more of perception than reality.
It was as though Zwelish had advertised the director to Doris in advance as a sterling friend, a local pillar, and then so invested in the notion that he forgot his old wariness.
Greg Sterling, a search market analyst with Sterling Market Intelligence, says that's an example of how Google's "Don't be evil" motto has become an invitation to negative press, regardless of how it behaves compared with its competitors.
Effectively costumed in sun-suit and swimwear-inspired designs by Reid Bartelme and Harriet Jung, "Paz" follows a frolicking young couple (a sleek Sterling Hytlin and a bright-eyed Amar Ramasar) as they meet and bond.
WSJ: Restless Princess | The Sleeping Beauty | New York City Ballet | By Robert Greskovic
Mr. Moreland produced a couple of special occasion crystal glasses and the mothership itself: a solid crystal decanter made by Asprey of London, jeweler to the Prince of Wales, and boasting a stopper depicting a sterling silver butterfly alighting on a sugarcane frond.
Nancy Sterling, a spokeswoman for Aggregate Industries, said the company learned its lesson.
These days, though, sterling is a bit-player in the complex world currency puzzle.
Earlier in the week, worries about the UK economy had pushed sterling to a seven-month low against the US currency.
Christina DiIorio-Sterling, a spokeswoman for the U.S. Department of Justice, declined to comment on Swartz's case, citing respect for the family.
CNN: Internet prodigy, activist Aaron Swartz commits suicide
Christina DiIorio-Sterling, a spokeswoman for the U.S. Department of Justice, declined to comment to CNN on Swartz's case, citing respect for the family.
CNN: Anger, soul searching follow death of Internet activist
The value of sterling against a trade-weighted basket of currencies is now around 25% lower than in mid-2007, before the financial crisis began.
"This place suits his personality more, " said Alexandra Sterling, a friend who works at a contemporary-art gallery and helped him choose several of his pieces.
Christina DiIorio-Sterling, a spokeswoman for U.S. Attorney Carmen Ortiz in Boston, would not comment on whether authorities plan to add charges based on the alleged plot to attack New York.
Caution is warranted on any short position though, as the mid-term trend is still firmly on the side of sterling and a move toward 1.6250 is not out of the question.
Bruce Sterling is a futurist, journalist and science-fiction writer.
Even HSBC, a British bank with a sterling reputation, ingrained prudence and a history of astute acquisitions has stumbled in recent years when entering markets where unfamiliarity prevented it from bringing these traits to bear.
And as the international markets increasingly see sterling as a 'safe haven' in uncertain times, the prospect of a strengthening pound would make it even more difficult for local exporters to sell their goods across the water.
Mainly because law firms reward partners for bringing in new clients instead of retaining the ones they've got, says Joyce Sterling, a professor at the University of Denver College of Law who studies gender bias in the law.
The firm already is betting that the pound will fall against the Australian and New Zealand dollars, reflecting the firm's downbeat view on the U.K. economy, and he wouldn't necessarily increase the negative view on sterling if a downgrade materialized.
You'll recall that George Osborne departed from that script last week, when he set out the negotiating stance of the rest of the UK on sharing the pound sterling as a post-independence currency, along with oversight and central banking by the Bank of England.
There are some, however, who believe that other sectors of the British economy, such as manufacturing, are actually hurt by the huge relative size of financial services, because the City sucks in talent and its earnings keep sterling at a higher level than is comfortable for exporters of good and non-financial services.
If you are resident in the UK, and you have substantial liabilities and outgoings in sterling, a bit of inflation will help you service what you owe at the same time as eroding the real value of your assets (or in this case, the real value of your loans to Her Majesty's Government).
Lee Partners acquired a 40% stake in Sterling and led a USD 730m recapitalization process.
The polls narrowed for Romney shortly after the first presidential debate, in which the former Massachusetts governor delivered a sterling performance that boosted his national image as a legitimate contender.
This horse has a sterling pedigree (sired by Malibu Moon with a mare sired by Unbridled), a Hall of Fame trainer (Shug McGaughey) and the hottest jockey in the country (Joel Rosario).
This horse has a sterling pedigree (sired by Malibu Moon with a mare out of Unbridled), a Hall of Fame trainer (Shug McGaughey) and the hottest jockey in the country (Joel Rosario).
Despite a sterling effort from Matt Taylor, Bolton could not find a way through the resolute Rovers defence.
Ms. Watson brings a sterling authority to the role of the unimposing Janet, a mix of unassuming diffidence and ambition she'd volunteered for this service.
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