That is what makes the ImClone allegations so dangerous to the Martha Stewart brand.
"You are to stay away from the Martha Stewart brand and label at all costs, " he warned.
Stewart Brand, one of the founders of the back-to-the-land movement, has been arguing fiercely that environmentalists need to drop their anti-GM stance.
Futurist Stewart Brand believes information wants to be free, and today we all basically have access to the same information.
Penney and Martha Stewart Living into mediation in a bid to resolve a dispute over a partnership with the Martha Stewart brand.
Founded in 1985 by tech luminary Stewart Brand , The Well played virtual home to tens of thousands of artists, writers and technophiles.
It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.
Some environmentalists retain their antipathy to it, but green gurus such as James Lovelock, Stewart Brand and Patrick Moore have changed their minds and embraced it.
Stewart Brand, the 78-year-old technologist who came to fame as editor of "The Whole Earth Catalog, " introduced an ambitious plan to recreate extinct species, using DNA from museum specimens.
Suffice it to say there have been plenty of concerns voiced over the years and that many of them (see this great TED talk by Stewart Brand) have now been quieted.
In 1985 Brilliant teamed with counterculture icon Stewart Brand to form the Well, or Whole Earth 'Lectronic Link, a kind of online salon of artists and thinkers that is still in business.
Our company has, in good faith, invested significant sums, taken risks and endured a period of disappointing results in order to re-build the Martha Stewart brand and grow it in important product categories.
As part of his plan to reinvent Penney, Johnson pursued the Martha Stewart brand as a key element in his vision to create mini shops devoted to different brand that would replace racks of clothing.
She could have created a lifestyle brand like Martha Stewart or Oprah Winfrey, and endorsed major corporations and product manufacturers, like Thermador and others, for large sums of money.
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Penney has plans to sell products that are part of Macy's exclusive agreement in May, but the goods will be branded under "JCP Everyday, " a new brand reserved for the Martha Stewart merchandise.
In addition Johnson has signed up Ellen DeGeneres a familiar, funny and friendly face to its ad campaigns, and bought a big chunk of Martha Stewart Living to gain access to that brand and its merchandising cachet.
The kiosks will come under Minoan's new Postcard Travel brand and be operated through the group's Stewart Travel subsidiary.
Stewart saw an opportunity to claim sanity as part of his brand, since no one else in the political discussion was doing much with it.
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"Television is a barker for the brand, " admits Sharon Patrick, president of Martha Stewart Living.
The plan to build brand partnerships like the already announced programs with Nanette Lepore and Martha Stewart Living ( MSO) are geared toward that.
Cohen blames Johnson for adding Stewart to a mix of in-store shops including hipper fare like casual clothing brand Joe Fresh, kitschy homewares line Jonathan Adler and niche womenswear designer Nanette Lepore.
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