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This is a carrot and stick approach -- in which the carrot may be the lure of an exclusive interview, and the stick is the publicists' insistence that you should cover disturbing half-chair half-woman type films as a trade-off to gain access to the cast of a great one.
CNN: Behind the red carpet at Cannes
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"This is the first time the focus has been on education and awareness and redirection to legal and authorized services and not on punitive measures or a carrot-and-stick approach, " she said.
NPR: Music, Movie Industry To Warn Copyright Infringers
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After years of carrot-and-stick games with trade terms, the US has finally granted China permanent status as a normal trading partner.
BBC: US normalises trade with China
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Policymakers have pushed mostly carrot-and-stick remedies: firing underperforming teachers, giving merit pay to high performers, penalizing schools with poor student test scores.
NEWYORKER: Personal Best
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Such carrot-and-stick messaging resonates with publics that also distrust profligate governments.
FORBES: The IMF's Challenge Will Persist Long After Strauss-Kahn Is Gone
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Richardson, reelected with 69% of the vote, says he aims to reduce the share of his state's population that is without health insurance by using the carrot-and-stick approach Massachusetts took this year under Romney.
FORBES: Watch the States
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The solution must be a carrot-and-stick approach.
ECONOMIST: Cleaning up dirty money
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Such a plan also gives parents an unobtrusive way to check on their student's academic progress throughout the year--and a carrot is more effective than a stick when urging better performance.
FORBES: College Debts
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They escalate from doing nothing to providing information to enable choice to carrot-type incentives to stick-type incentives to restricting choice and then eliminating choice.
FORBES: The Fine Line Between Shared and Manipulated Medical Decisions
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Persuading more drivers to leave their car behind will require a shrewd mix of carrot and stick, such as high parking fees, free out-of-town parking and inner-city pedestrian areas.
ECONOMIST: The music of the metropolis