So it makes some sense on paper for Ford to attempt to get C-Max into the same consumer conversations as Prius, which still absolutely dominates purchases and consideration in the combined U.S. market for conventional hybrids, plug-ins and EVs.

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Most online marketing is still geared to consumers actively searching for a product or in their consideration phase.

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In fact, the role of CMO is still considered fairly new in industry, so many decisions are made without marketing consideration.

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What the hardware is that goes underneath Oracle (or Ingres etc, the other relational databases, if any of them still exist so long ago was my involvement in this world) is very much a secondary consideration.

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The company was the product leader in the industry, and the senior management team still believed that technology innovation was the key consideration driver.

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