While the stock has had a short-term pull back due to some increased competition, in the long run, and I recommend clients look at stocks for the long run, this is definitely a strong company, with a good plan, and possibly, even some share buybacks in its future.

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Not everyone is convinced about the hope for financial stocks in the long run.

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This is true regardless of the long-run track record of stocks and the trend toward lower yields for bonds caused by the increasing demand for bonds by both the government and investors.

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It's assumed that when the child is young, college money for him should be mostly in stocks, since they offer the best long-run return.

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Ibbotson later founded an eponymous financial research boutique famous for studies that showed how stocks outperform bonds over the long run.

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Business trends in the U.S. look very positive for the long run, according to Van Den Berg, who also warned that the valuations of stocks and bonds warrant caution.

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