When you incorporate what you are sensing through taste, touch, smell, sight, and hearing, when telling the story of your brand, the reader can better identify with what you have experienced.
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The order of communicating a brand story also has of course changed.
And of course, the development of a brand image is only part of the story.
The user is the hero of the story, not the brand or the thing.
Bad REITs Our Aug. 10 story on mortgage REITs warned that this brand of real estate investment trust was ripe for a crash.
"The Vera Wang brand does not sell her personal love story nor her marriage, but the soul of a New Yorker dedicated to offering women a luxury lifestyle brand, " said Leis, who is also a former director of marketing for Saks Fifth Avenue New York.
It was then that we decided to expand the whole story of the characters into a new medium, while controlling the brand as well.
The celebrity may not drive a ton of traffic to your site via social media, but you can use this connection to craft an exciting story about your brand and thereby attracting the attention of bloggers and even reporters.
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Makeba made a new home in the U.S. and settled into telling and singing the story of South Africa, reaching an American audience with her unique brand of music, laced with a social message about the suffering of black people back home.
The reason behind the fanciful announcement: Mattel is discontinuing the Malibu Dream House and kicking off a marketing campaign that will culminate in the fall with the unveiling of a brand new dollhouse with a new back story tied to a new locale just in time for the holiday shopping season.
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Today, your brand story is how you distinguish yourself from the storm of information overload and attention deficit.
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But whether the prime-time gig will prove advantageous for the Berkshire Hathaway (nyse: BRKA - news - people ) brand will depend on both the direction of the story and the success of the show.
Five years ago Forbes writer Monte Burke captured the decline of Davis and the Raiders brand in an extremely insightful cover story.
In this case, it was the story of how she led her team in a re-invigoration of the Coca-Cola brand by going back to its core identity and, well, recycling it in the crisp, contemporary way required.
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The beauty of college athletics is that there are always great story lines fueled by history, politics, and brand name bragging rights.
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While some of the discussion about story development, environments and the overall reach of "Defiance" got heated, the idea of making something brand new kept both sides focused.
Brave: The Video Game takes a unique approach to Hollywood collaborations in that the story takes place within the framework of the film, but sends gamers to new areas and environments and pits them against brand new enemies.
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