Ultimately, this narrative, which is also exposed bit by bit, resolves itself into a variation of the classic EC Comics story The Master Race, the tale of a survivor who stalks a Nazi in the New York subway.

FORBES: There's Offensive And There's Offensive

To make matters worse, the founder of the shop was a Holocaust survivor, a detail that emerged in a prominent story in the newspaper-of-record.

FORBES: Picking Your TV Spots

Mr Allingham is the sole survivor of the Battle of Jutland and has also published his life story.

BBC: UK man is world's oldest at 113