Like Nassise, Lemal's iPad was packaged in a way that suggested he was buying a product straight from the manufacturer.

CNN: Open that iPad before you buy it

If you purchase an unofficial guide, you're much more likely to get the straight dope about your product.

NPR: Trouble with Your iPhone? Take a Class

That may be a by-product of his straight-talking nature and his supreme confidence, which mean he sees no need to pull punches or partake in false modesty.

BBC: Jonathan Miller complains of ageism in the arts

He told BBC Radio Wales he did not believe the authority had been complacent and as soon as there was a concern the product was withdrawn from schools straight away.

BBC: Horsemeat scandal: Council chief's rigorous test pledge

So if you are a packaged product fan and prefer ETFs to straight bonds, then you need to drill down into the ETF holdings.

FORBES: Juicy and Junky High Yield ETFs

Leeds likes his product and wanted to set me straight.

FORBES: Ask.com Hooks Up With LinkedIn

"We thought it was time to help set the record straight, " Greg Joswiak, vice president of Hardware Product Marketing at Apple, told MacCentral.

ENGADGET: Rawr! Marketing cat fight!!

At first glance, Bug Labs' latest creation actually seems like a bit of a downgrade from the version it replaces -- it loses the onboard LCD display and a handful of buttons, after all -- but we sat down with CEO Peter Semmelhack today on the hustling, bustling floor of MWC to get the straight dope on what makes the BUGbase 2.0 a superior product.

ENGADGET: Bug Labs' BUGbase 2.0 prototype hands-on Hands-on