The leather strap closes on the front side of the wrist, resembling the vintage leather straps of the past.

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But then they get together for their annual convention, and instead of debating how to apply their expertise to building mechanical accelerators and fuel enhancers, they double-down on doing a better job of promoting leather straps.

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The young man, who was tall and thin, with sun-streaked fair hair, and a wind- and sun-burned face, who wore the sun-faded flannel shirt, a pair of peasant's trousers and rope-soled shoes, leaned over, put his arm through one of the leather pack straps and swung the heavy pack up onto his shoulders.

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Out are leather straps and linen shirts, more typical of their designer goods.

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They did it on skis ridiculously long--14 to 16 feet--made of Douglas fir and bound to their feet with leather straps.

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The company has never made a secret of the fact that 10% of its wool blend comes from overseas, and that the leather straps on the beret are made in Pakistan.

ECONOMIST: Well, hardly