Offerings include everything from an introduction in management principles to strategic marketing across multiple national borders.
The recent departure of Lisa de Stefano Orebaugh, VP of strategic marketing, hurt the marketing department.
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Good strategic marketing planning can achieve this delicate balance by applying fresh approaches to the annual planning process.
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"We are especially keen to tap their expertise in cross-selling, data mining, strategic marketing and brand building, " says Kwek.
UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.).
Lisa DeStefano Orebaugh, vice-president of strategic marketing, will head to Home Depot.
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The alliances with major apparel licensees are, in many cases, strategic marketing alliances that speak to building the overall image of the league(s).
My academic background includes an MBA from Pepperdine University and completion of the Strategic Marketing Management Program at the Stanford University Graduate School of Business.
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Belkin and Cisco intend to develop a strategic relationship on a variety of initiatives including retail distribution, strategic marketing and products for the service provider market.
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After Kelly and her family left the turbulence of apartheid South Africa for Sydney in 1997, her first job was with the Commonwealth Bank of Australia, as general manager of strategic marketing.
Last week, I discussed these issues with Dave Sutton, who is founder of TopRight Strategic Marketing, co-author of Enterprise Marketing Management: The New Science of Marketing, and a thought leader regarding technology and marketing.
Less than 24 hours after being told that he was being let go -- enough time to pack up his desk and send a farewell e-mail to colleagues -- he received news that his position in video promotion and strategic marketing had been saved.
Potential users of marketing analytics may not have a strategic planning process or marketing decision making process that builds in a step to use available analytics.
Granted, any one set of data is just a snapshot in time, and a consumer poll is just a one of many data points to consider in corporate and marketing strategic planning.
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In addition to my writing, I develop and manage handcrafted strategic plans and marketing communications campaigns while guiding businesses in their efforts to leverage new and earned media in support of their goals and objectives.
Vincent Vizzaccaro, executive vice president of marketing and strategic relationships at Aliso Viejo, Calif.
Getting the most value out of social media needs to be a strategic part of any marketing department.
Sloane Davidson is the Senior VP of Digital Marketing at Lippe Taylor and has over 10 years of experience in communications, marketing, strategic partnerships and social media.
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My recent research on inter-organizational trust showed a marked absence of ethics literature referenced in marketing, strategic business and economics literature which is ironic since benevolence is a core component of trust!
Here are the highlights of my recent conversation with him, where he elaborated on the role of the ANA in the marketing conversation and strategic issues facing marketers.
But, at the end of the day, the real power of these initiatives comes from the fact that they are grounded in a strategic and holistic approach to marketing.
But Ford, it seems to me as taken people-like-me marketing to a strategic level and in so doing has moved the needle further than other companies have to date.
Corlett, president of marketing consultancy WSL Strategic Retail.
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Lenovo had made a strategic decision to forgo some pricey marketing opportunities in the U.S., like selling computers on a large scale in Best Buy stores.
When I joined Teradata-Aprimo as CMO nearly three-and-a-half years ago, I was asked to be a change agent to help elevate our marketing to a more strategic function.
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During the launch, the marketing effort focused on strategic work.
Two of Intend's four partners are serving as interim chief executives at portfolio companies, where they're variously grappling with new business models, raising additional financing, devising marketing plans and making strategic alliances.
Mark Carr is the managing partner of the South Street Strategy Group, a Boston-based consulting firm that combines strategic consulting with the best in marketing science to help clients capture new growth opportunities and improve their existing business.
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We believe the stock will be driven forward by solid demand, strategic partnerships like that with Kraft Foods Group ( KRFT), enhanced marketing techniques, product innovations, accretive acquisitions and successful strategic investments.
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They design and manage every aspect of online contests offering software, strategic contest design, account management, marketing, legal help, and contest rules development.
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