Granted, any one set of data is just a snapshot in time, and a consumer poll is just a one of many data points to consider in corporate and marketing strategic planning.

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They preach about marketing, team building, management, strategic planning, and the philosophical underpinnings of long-term success.

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"Exclusivity has always been a luxury, " says William Charnock, co-head of strategic planning at JWT, an advertising and marketing agency.

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Other subjects include international business, which examines strategic international planning and implementation, as well as international marketing and how a political climate can affect a company's performance.

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He grew up on the database marketing side of the business and was eventually promoted to senior strategic management positions in account planning.

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They also jointly develop marketing plans, participate in product planning, and meet regularly to review programs and results to determine strategic adjustments.

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