During the strategic planning process we set goals and outline what it will take to win.
Now, the two key processes that are in place in any organization to make it run: One is a strategic planning process.
To stay competitive, Antenna has a fairly unusual strategic planning process.
Potential users of marketing analytics may not have a strategic planning process or marketing decision making process that builds in a step to use available analytics.
More than ever, companies have to provision for multiple scenarios and they can only do that by engaging in a dynamic and multi-dimensional scenario-based strategic planning process.
The plan came about after a report by Stephen Taylor, the former director with the UK Audit Commission, recommended introducing "a more robust strategic planning process" in Alderney.
At its core, strategic planning involves a process of analysis.
FORBES: Shifting From Strategic Planning to Strategic Agility
The process will guide both strategic and operational IRM, IT planning, and the Enterprise Architecture by integrating the agency's IRM plans, strategic and performance plans prepared pursuant to the Government Performance and Results Act of 1993, financial management plans prepared pursuant to the Chief Financial Officer Act of 1990 (31 U.S.C. 902a5), acquisition under the Federal Acquisition Streamlining Act of 1994, and the agency's budget formulation and execution processes.
Strategic planning is a seemingly logical, linear, step-by-step process that focuses on analysis.
FORBES: Shifting From Strategic Planning to Strategic Agility
Good strategic marketing planning can achieve this delicate balance by applying fresh approaches to the annual planning process.
FORBES: How CMOs Can Re-energize The Annual Planning Process
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