But strong cultures can lead to strategic rigidity, as Apple Computer discovered.
We published a book, Corporate Culture and Performance, arguing that strong corporate cultures that facilitate adaptation to a changing world are associated with strong financial results.
And on a personal level, they are increasingly choosing not to work for large firms with strong corporate cultures that do not suit their political beliefs or their character.
Nor does it require similarity of size: mergers of equals seem to be especially tricky, perhaps because they disrupt two strong corporate cultures, and they often throw up intractable problems of leadership.
English certainly helps forge strong bonds across cultures, but knowledge of the local language makes a global workforce more nimble and productive, and therefore more competitive.
People from cultures that desire strong business relationships prefer to do business with people who hold the same values.
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It is the strong, if idiosyncratic, cultures of Japanese companies like Suzuki that is their strength and key to survival, even in a globalized world.
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Having strong legal, financial and management cultures--to cite three areas where America excels and where its marketplace steers top brains--is part of competitiveness, too.
Turkish and Persian cultures and languages blended to form a strong local identity.
France, you might say, has elements of both American and Chinese political cultures: it is a democracy with a strong, centralised administration and a predilection for state planning.
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This time round they have realised that to succeed in Europe, with its many languages, cultures and legal systems, they need a strong local presence, mostly of local staff.
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