Humans also excel at forming patterns and making connections because the subconscious mind likes closure.

FORBES: Are You Making the Right Connections?

For consumers, the idea of giving advertisers additional insight into the subconscious mind might prompt privacy concerns.

FORBES: Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers

Going one step deeper and using a page from neuroscience we know how stories impact decision making through our subconscious mind.

FORBES: The Republican Party Has A Brand Problem, And We Have The Evidence To Prove It

So they are trying to impress your subconscious mind with their brand.

FORBES: Advertising Agency Results Latest Anecdotal Evidence Of Expanding Economy

Then you can pose the single question to your subconscious mind and use that unconscious expertise we all have to give you a clear, reliable answer.

FORBES: How to Master Yourself, Your Unconscious, and the People Around You -- 3

The subconscious mind is a more powerful control force than the conscious mind, and when it comes to decision making what exists in our subconscious often controls us more than logic and reason.

FORBES: The Republican Party Has A Brand Problem, And We Have The Evidence To Prove It