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Have you ever finished listening to an explanation from a purported subject matter expert only to wonder what it was they just said?
FORBES: The Facts Ma'am - Just The Facts
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Just the other day I came across an email from a technical subject matter expert (SME) associated with the PwC audit engagement of AIG that shows how flexible folks can be when everyone is in a rush.
FORBES: By Any Means Possible: Auditors Try To Meet Standards By Faking It
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If the commander has a solid, competent PAO that has the experiences needed to operate at that level, he or she is now the subject matter expert in their field (public affairs) where the commander is not.
FORBES: How David Petraeus Mastered the Media
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There is a big difference between finding disgruntled customer posts and having an end-to-end system that can automatically discern which posts warrant response, record them in the customer service and CRM system, route them to the right subject matter expert or agent, and report on the result.
FORBES: Social Business Can Kill You
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The notion of using the flipped classroom to help guide students to greater understanding by connecting them to true subject matter expert resources is the approach behind the Khan Academy, whose founder, Sal Khan, started by recording simple but engaging math lessons for a young cousin, and posting the videos on YouTube.
FORBES: How We Can Use Technology To Transform The Classroom