In exchange it supplies enough revenue to subsidize free admission to the gallery.

FORBES: Smart Collecting

Second, those two programs subsidize those other non-revenue sports like golf and lacrosse.

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Many states allocate revenue each year to subsidize the cost of in-state tuition for their residents.

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Google 's ( GOOG - news - people ) new Chrome OS, introduced last month, may even allow hardware makers to subsidize the sales of netbooks with ad revenue.

FORBES: Gizmos

The common practice of using sponsor revenue and club seats to cross-subsidize cheap tickets has fostered goodwill and proved a winner.

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