You have to head online to find the true Wild West, where pioneers have cobbled together quasi-organized Deadwood-like comedy encampments, shooting off viral videos like pistols, and scratching together a subsistence economy using Kickstarter and PayPal.

NEWYORKER: Small Wonders

Africans are emerging from a subsistence economy and have a craving for consumer goods.

FORBES: Magazine Article

In his version of events, the monetisation of an economy starts when agricultural communities move away from subsistence farming and start to specialise.

ECONOMIST: Free exchange