Africans are emerging from a subsistence economy and have a craving for consumer goods.

FORBES: Magazine Article

With one of the highest rates of income inequality in the world, the result, in large part, of a rural, cashless subsistence economy, land reform is one of Namibia's most hotly contested issues.

CNN: Namibia country profile: moving on from a difficult past

You have to head online to find the true Wild West, where pioneers have cobbled together quasi-organized Deadwood-like comedy encampments, shooting off viral videos like pistols, and scratching together a subsistence economy using Kickstarter and PayPal.

NEWYORKER: Small Wonders

Many have reverted to the subsistence economy.

ECONOMIST: Zimbabwe's election

In his version of events, the monetisation of an economy starts when agricultural communities move away from subsistence farming and start to specialise.

ECONOMIST: Free exchange