The Journal makes the point that even if the brands come under the same corporate umbrella, they would need to be careful with pricing so as not to lose share to the slew of other suds brands, not to mention to other alcoholic beverages something that has been happening for quite some time.
We're all for technology being used to free wage-slaves from the tedium of their jobs, but until they can invent a robotic bartender that flips bottles and woos patrons a la Tom Cruise in Cocktail, we'll stick with regular old human suds slingers who regale us with their false tales of bravado and sports heroics.