It is equally critical, however, that we the people begin to understand our contribution to this tragedy and how suggestible and easily exploitable we are.
One of the things we learn about hypnosis from "Trance" is that 5% of the population is extremely suggestible, and will float in and out of a trance state.
Yawning is so contagious and suggestible that even reading an article about it can trigger the reflex, though the contagion is unconscious: It isn't easy to yawn to order.