Yet advertisers are putting the Super Bowl back at the top of their buy list.
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Mercedes Benz and Best Buy are entering the Super Bowl for the first time this year.
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Wardrobing peaks during mid-fall (Halloween costumes), late January (big-screen televisions for the Super Bowl) and late-spring (prom dresses).
The presidential candidates did everything they could to reach voters on Super Bowl Sunday today.
Twitter has long made its presence known during major events, including the Super Bowl.
Despite less than gaudy stats, a Super Bowl victory would catapult Sanchez into Madison Avenue limelight.
The Super Bowl is the biggest event that happens every year in the United States.
That's 55 percent more than the 108 million that watched this year's Super Bowl.
This kind of reluctance could be seen throughout the playoffs, but especially in the Super Bowl.
And a decision to head back into Super Bowl advertising could be in the offing.
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The exceptions: the Academy Awards and Undercover Boss, which aired immediately after the Super Bowl.
The Bay area has hosted the Super Bowl once, in 1985 at Stanford Stadium.
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Maybe that, more than anything else, could finally lead him to a Super Bowl.
The XLII backstory is compelling, but what elevates this Super Bowl is how unpredictable it appears.
However, investors should not simply invest in every company with a Super Bowl advertisement.
Benzinga readers know that average Super Bowl spending was down last year compared to 2009.
If advertisers want to reach the broadest cross-section, the Super Bowl continues to deliver, big time.
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The two-time Super Bowl MVP has started 135 straight regular-season games and 11 consecutive postseason contests.
He became a starter and helped New York to the Super Bowl in the 2000 season.
As much people watch the Super Bowl now for the ads compared to the game itself.
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And that player cleanliness may even have helped send the team to the Super Bowl.
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He wound up a four-time Pro Bowler and three-time Super Bowl champion with the Niners.
Beginning with the 1984-85 season, the NFC won the Super Bowl 13 consecutive times.
Super Bowl Sunday dawned chilly, and we endured endless lines to enter the NFL tailgate party.
After the final whistle of Super Bowl, everyone is treated to an approximately 15-minute nap.
Marcus Allen's legendary 74-yard touchdown run in Super Bowl XVIII barely helped the Raiders at all.
No matter what happens to us next year, there will be a Super Bowl.
Excluding the Super Bowl, which was on CBS this year, revenue fell 5 percent.
And, blackout included, Super Bowl fans and visitors were given a true New Orleans experience.
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Max's fame from the Super Bowl ad has widened the family's reach and strengthened his impact.
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