McLaren Automotive is doing the same with its new P1 supercar, which also debuts in Geneva.
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The centerpiece of Project i are the i3 pint-sized EV vehicle and the flashy i8 plug-in hybrid supercar.
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McLaren has a hybrid supercar of its own to show off in Geneva.
To my mind the new Aventador LP 700-4 Roadster is the best-looking debut of any supercar the last 12 months.
And yet, with a C-of-G comparable to that of a Ford GT supercar, the Tesla corners like it's tethered with magic.
The SLS AMG Coupe Electric Drive is a pure electric supercar that has nearly the same performance as the gas-powered SLS AMG.
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He was responsible for the design of some of the most successful cars in Formula 1 history and created the iconic McLaren F1 supercar.
The LF-A supercar prototype, equipped with a 500-horsepower V-10 engine, is a follow-up to a concept car Lexus debuted on the 2005 auto show circuit.
That night in Jericho we celebrated the advent of the Aventador Roadster, to my mind the best-looking debut of any supercar the last 12 months.
And when the battery charge runs low, the British supercar switches to an alternative power source, a pair of 77-pound micro-turbines that serve as onboard generators.
The commemorative supercar centers on a cabin that only allows room for the driver and a bare minimum of instruments, eliminating pesky distractions such as passengers and stereos.
In a review of the Swedish supercar the Koenigsegg Agera R, I displayed ignorance regarding a common measure of an engine's volumetric efficiency, the Brake Mean Effective Pressure.
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Also limited to no more than 918 units, the 911 Turbo S Edition 918 Spyder will have exterior and interior design elements echoing the plug-in hybrid 918 Spyder supercar's styling.
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While two are hybrids, the other is a screaming supercar, the 650-hp Mustang Shelby GT500, which features an all-aluminum, supercharged 5.8-liter V8 that has a top speed of more than 200 mph.
Expect the supercar to be just one of several to use advanced electric drivetrains, though Speth cautioned that neither Jaguar nor Land Rover are ready to commit to a pure battery-electric vehicle.
Here, happily if rather accidentally, is the first American luxury supercar built in my lifetime, a car that could plausibly compete with the Maserati Quattroporte, the Porsche Panamera or the Aston Martin Rapide.
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Along with those standouts, such specimens as the brand-new Jaguar F-Type, the sultry Ferrari 458 Spider, and the obscure Zenvo ST1 Supercar made our list of the most beautiful cars of 2012.
Even on selfish grounds it makes sense, hastening the day when an honest Indian oligarch can at last put the pedal to metal in his supercar for more than three miles in a row.
All of these notions the car's price, its perversely limited appeal, its supercar limits, its utter unsuitability for the very missions it would seem tailor-made for add up to one thing: This car is pure marketing.
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McLaren is set to officially unveil its 903-horsepower P1 hybrid supercar at the Geneva show, and Volkswagen will show off its new XL1 plug-in hybrid, which gets a whopping 261 miles to the gallon.
In yet another hall, Mercedes-Benz CEO Dieter Zetsche confirms that maker is moving ahead with production plans for a battery-powered version of its own supercar, the gullwinged SLS, which reached market for 2010 in gasoline-powered trim.
No surprise, he has already started making a mark at Audi, suspending plans to produce the all-electric R8 supercar (too expensive and impractical) and initiating the design of multiple new models (Audi declined to give further specifics).
Never mind the very redundant naming scheme: there's a 789HP V12 mated with 160HP of electric power, the 949HP combination of which takes the supercar to 62MPH in less than 3 seconds and makes it the overall fastest Ferrari to date.
And, perhaps most importantly, if you went for a traditional low-riding supercar--such as the Aston Martin Vanquish--instead of the Arnage T, you couldn't put a six-foot-two-inch driver up front and another passenger of equal height in the backseat, because there wouldn't even be a backseat, let alone a huge trunk.
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