Would The New York Times refer to its own aggressive public relations program as superficial?
Social media interaction at the scale of Facebook likes can be facile, superficial, and meaningless.
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Creating a character that merely looks like its consumers will only foster a superficial connection.
And with the right mindset, you have the opportunity to turn superficial scarcity into long-term abundance.
Potential lovers overlook superficial turnoffs, and people open up to each faster and more deeply.
Mr Cameron's team can point to some superficial likenesses between their man and Mr Obama.
He had really very superficial wounds and the emergency room crew were busy with casualties.
But the comparison to the blueberries, seen earlier in the mission, may only be superficial.
The boys both received multiple lacerations to their backs, mainly superficial, with several deeper cuts.
Labour leader Ed Miliband accused the PM of looking for "superficial answers" instead of lasting solutions.
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In superficial ways, little has changed inside the 60, 000-square-foot financial room in CBOT's art deco building.
The boy was also taken to hospital with superficial burn injuries to his face.
She was pretty and she knew it, but whatever confidence that knowledge gave her was superficial.
Evil is a superficial manifestation of a deep disturbance and imbalance in our collective psyche.
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Ron Belgrave said the approach was "superficial, unserious and seeking to do as little as possible".
In addition, Mr. Tynan was a superficial thinker who donned ideas as if they were suits.
Ko dated her for several months, though his friends considered the relationship unstable and superficial.
And not just with superficial gestures either, but with real discussion leading to legislation.
Now, even the most superficial review of Shariah shows that statement to be preposterous and misleading.
If self-destruction weren't seductive on some superficial level, then no one would ever need rehab.
Slick and superficial films such as this seem to represent the immediate future of Korean cinema.
But it is clear that a city oft criticized as commercial and superficial is finally developing some cultural depth.
On a superficial level, certainly, the structures and values of legality are in place.
"Gangster Squad" looks the part, but it's so superficial it practically evaporates before our eyes.
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Shell has reported superficial damage above the deck and seawater within that entered through open hatches.
About 50 to 60 people suffered injuries ranging from critical to superficial, but no fatalities were reported.
This disparity may at first appear superficial, but credit metrics and management transparency make all the difference.
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But he added that fining people was a superficial solution and did not stand up to practical scrutiny.
In the process the debate appears to many to remain superficial and composed of sound bites and zingers.
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