On the supply side, producers can start by selling their superior new product at a loss: if it really is superior, the market will adopt it and move across.

ECONOMIST: Economics Focus: Lock and key | The

This puts all the more pressure on RIM to come up with a superior product in BB10, so that companies find it worthwhile to invest in a whole new architecture.

FORBES: BES 10 Fragmentation Increases The Risk For RIM