Everyone else, whether in the C-suite or in the senior management ranks, runs a piece of a business or a support function.

FORBES: It's Time To Bring Back The General Manager

We do have a web component, but it serves to support the function of the mobile product.

FORBES: How to Build a Mobile-First Company

At least 100 of the genes are a complete mystery to science - we have no idea what function they support.

BBC: Is life just genes?

Until a few years ago, the main function of computer systems in society, and business in particular, was as a digital support system.

FORBES: Big Data is Creating A Digital Nervous System