Allstate Insurance asked Puris' firm, NTM, to help pull off a "surgical strike" in Chicago earlier this year.

FORBES: Matchmakers

More likely he saw it, at the time, as a surgical strike to target Plaid Cymru over what Labour has marked out as Plaid's weakness over job creation and the economy.

BBC: Clinical strike or homing missile?

But government and industry are ill-equipped to deal with such surgical-strike medicine.

FORBES: Conquering Cancer