But on a recent morning, he was wearing only one timepiece: a simple Swatch.
Hopefully Swatch will pump out some cool designs and get the costs down more.
Companies such as Swatch and Fossil signed on to make compatible devices, but SPOT bombed.
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To control how the Swatch was marketed, he began selling through his own branded Swatch stores.
Hayek made the decision to take over sales directly and brand it as the Swatch.
Remarkably, however, Hayek sees new life for Swatch as a more upscale item.
Swatch watches were official timekeepers of the 1996 and 2000 Olympic games held in Atlanta and Sydney.
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But Buffett remained tight-lipped concerning rumored targets such as the private German candy-maker Haribo and Swiss watch-maker Swatch Group .
When the transaction with Swatch is completed, this diamond business will operate under the name: Dominion Diamond Corporation.
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The press release says "The traditional Swatch plastic case comes in a new chunky design and an extra-large size".
Shelves packed with swatch books and bolts of wool line the cramped space.
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In 1996, Elie Tahari brought back a swatch from Italy's Milior fabric mill.
After all Swatch owned Omega which had been the traditional timekeeper of the summer games dating back to 1932.
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The product that allowed him to keep his factories running while he reoriented the company was the low-cost Swatch.
The Swatch helped him train his marketing departments to deal with global competition.
The value for watches from common Swatch Group brands such as Tissot or Longines will not likely increase in value.
More controversial is his plan to give the Swatch brand more exclusivity, particularly in the U.S., where it competes with Guess and Fossil.
SMH's boss, Nicolas Hayek, who invented the cheap and successful Swatch watch, that cheap cars could also become fashion items.
The Swatch Group Ltd. said late Tuesday that it has successfully completed the acquisition of the jewelry and timepiece retailer.
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Through its Breguet, Longines, Blancpain, Omega and other brands, Swatch has about 15% of the market for expensive watches, trailing only Rolex and lvmh.
Swatch Group--which brought a renewed sense of excitement and fashion to mechanical timepieces when the traditional industry was reeling--opened the Nicolas G.
Swatch lovers can view pieces from The Blum Collection, one of the most complete collections of Swatch watches in the world.
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In July, 64, 000 Swatch Access watches functioned as tickets to the opening events of the new Swiss national football stadium in Bern.
One of the devices will be a Swatch, Fiorina said in announcing a new partnership between HP and the Swiss watch maker.
The elder Hayek made an instant fad of the plastic Swatch, which burst onto the scene in 1982 and sold 2 million in two years.
Four watchmakers backed the initiative: Suunto of Finland, Fossil of Texas, and Tissot and Swatch, both members of the Swatch Group of Switzerland.
Christoph Winkelmann of Swatch says the Access technology is making a big comeback in this year's product line, as the company targets new applications.
We also see prices going up in watches from the early 70s before Richemont, Swatch Group and LVMH started buying out many brands.
LVMH, Richemont and Swatch which are present in duty-free outlets and big cities worldwide and have established brands in China itself, should also do well.
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