That makes the West's new global New Economy titans break out into a cold sweat.

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Benjamin Silverman, the head of research at InsiderScore, doesn't break out in a cold sweat at every headline reporting another writedown or missed quarterly earnings forecast.

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The idea of having your identity tagged from birth brings many of us out in a cold sweat, and is the reason large swathes of the public remain vehemently opposed to the concept of biometrics.

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This is when you break out in a cold sweat because this is the moment you remember there is always a section asking for references and for your permission for HR to call your prior employers.

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