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Evidently, this sort of deal-sweetening is deemed essential to market an increasingly controversial offering.
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Its next biggest rival is Yahoo Personals , which is sweetening its service with voice and video capabilities.
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However, with the sweetening of the economy, investors have seen an 82% increase in its stock price over the previous year.
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Pure Power processes the woody biomass to produce ethanol for fuel, xylitol for food sweetening and lignin for the production of biopolymers.
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There they happily lie in wait, sweetening as the ground freezes over, until the point in the winter when we're starved for novel produce.
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Aware of the risk, Mr Darling is sweetening the tax pill.
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In many cases airlines will try to find a passenger who is willing to take a later flight, often sweetening the pill with a free upgrade.
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For ESAs, the computer provision came in as part of the sweetening of these accounts in the 2001 Bush tax cuts package, set to expire Dec. 31.
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Sparx candy by Xlear were sweet and didn't have the artificial sweetening aftertaste, while CocoaVia by Mars, Inc. was smooth and creamy, just the way a chocolate bar should be.
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Firms are committed to sweetening the pot, too.
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Marketplace and auction juggernaut eBay is even sweetening the deal by offering customers free services at Bliss Spas just for using their mobile phones to shop and offering mobile-only deals of up to 80% off on Cyber Monday.
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Severstal's billionaire controlling shareholder and Chairman, Alexei Mordashov, on Wednesday proposed to the Arcelor board a substantial improvement in the terms of the two steelmakers' merger agreement--a sweetening, it is hoped, that will ward off ad hominem attacks from Arcelor shareholders.
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