But putting that into KPIs and integrating it with the overall management systems for the company will make the process smoother.

FORBES: Marketing Change Management -- Like It Or Not, You Have To Figure It Out

Existing IT systems were designed to address problems of data integrity, process management, security and speed for multi-channel transactions.

FORBES: The New Art And Science Of Great Customer Experience

Leveraged with existing policy on TechStat and PortfolioStat, agencies will use this strategy to assess the maturity of their IT portfolio management process, make decisions on eliminating duplication, and consolidate commodity IT systems, services, and related contracts in order to maximize the return on IT investments across the portfolio.

WHITEHOUSE: Introducing the IT Shared Services Strategy

Expect social media management systems to become as common as email clients as companies work to streamline and automate this process.

FORBES: 5 Ways Social Media Will Change The Way You Work in 2013