Not far from his muddy office is a tiny case in point: a lone, blue crab who ended up in somebody's yard and doesn't seem to want help or anything to do with a microphone.
Mental accounts, it turns out, are often restraints we place on ourselves to keep us from doing what we shouldn't, and to help us do what we should.
First-e isn't offering any special help to do this so it may be more hassle.
It's all small potatoes that won't do much to help the company stave off bankruptcy, according to the experts.
"All you do is walk around and make yourself known but you don't do anything to help anybody, " she said.
Rather, it is the story of one man's struggle against homelessness (why doesn't the state do more to help the working poor?).
It did, and when a brawl broke out with 12.8 seconds remaining in regulation, the Devils didn't do much to help themselves, either.
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Republicans also said they wouldn't do anything to help the economy and the middle class unless spending was cut from the very poor and elderly: proposing cuts to food stamps and Medicare.
But, in the special circumstances of Northern Ireland, history should also record that Mr Trimble's negotiating partners both in government and in the republican movement didn't do much to help him at critical moments.
There's been some criticism that, you know, the income tax rebates won't do much to help those at the very lowest end of the economic scale because they don't pay much in income taxes.
"Advancing a program that enables people to come into our country in a legal way to work for a period of time for jobs that Americans won't do will help make it easier for us to secure our borders, " Bush said.
Karl Rove's Crossroads GPS isn't likely to do anything other than help the GOP.
And we've learned a great deal about what we can do -- and shouldn't do -- to help rebuild and revitalize our cities and metropolitan areas for the future.
Many of those who lost their seats will feel that the distancing policy didn't do a great deal to help them when it came to crosses on ballot papers.
"We had to constantly worry if there was a power failure, what to do if help doesn't come, " the son says.
"My dad wasn't one to do homework with me, to help with school projects, " he says by phone from his home in Puerto Rico.
Knowing what's to come, we can't help but do the same.
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"This gave me a chance to do something different with my legal career, and help out people who generally don't have access to public service, " said Dineen, who now works on foreclosure cases helping victims of predatory lending.
And if their employer, especially if it's a small employer, wants to give them health insurance, the costs are so prohibitive that they can't do it even if the employer wants to help.
"Exercise is known to help with sleep if you don't do it just before bedtime, " possibly because it promotes overall good health and helps enhance the body's circadian rhythm, which promotes activity during the day and resting at night, says Rapoport.
And yet, while Di Maria was obviously foolish to do what he did, you can't help but have a teeny, tiny bit of sympathy.
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He implied later that gentile Poles both couldn't do much, and wouldn't, to help the Jews they still distrusted, even though they faced a common enemy.
She said she didn't think she would have been able to do it without our help and support and, because she had not done this through a fad diet, she has a much better chance of staying at that weight.
The lesson here: Even when colleagues and bosses do their best to help, they don't always know what you need, unless you tell them.
"I haven't been able to do much, but hopefully things like this will help me get past it, " Suzuki, who is hitting just .220 this season, said through a translator.
The relationship with the media has grown stormy and, when he does speak out as he did following last week's Champions League game at Bayern, when he was forced to do so by UEFA regulations he seemingly can't help but ratchet up the tension by firing barbs at Guardiola.
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