This isn't rocket science -- just take a cue from the smartphone market and build a slider QWERTY peanut with a friendly, stripped-down top layout.

ENGADGET: Ten years of TiVo: how far we haven't come

While effective marketing isn't rocket science, it's quite a balancing act to hit the sweet spot that delivers today's results while building the brand for the long term.

FORBES: CMO Calculus

It's time people realised the cost of ill health to the NHS, preventive healthcare isn't rocket science....yet as the doctor suggests, millions are spent on treating, rather than promoting!

BBC: Scrubbing up: Your comments

It wasn't rocket science, but Fidelity's plan worked: Representatives from the Boston-based firm got to ask six out of 27 questions allocated to the crowd, or more than one out of five questions.

WSJ: Q: What Does It Take to Get to the Oracle?

This isn't rocket science.

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Not fast enough, says Hogan, who says creating a new system shouldn't be rocket science.

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In our business we don't need rocket science, you need a passionate community partner, you need the people who take pride and pleasure and happiness in serving other people and making a difference.

WSJ: Managing in Asia: Good Brew: Happy Employees, Local Flair; Starbucks Jinlong Wang

Putting your content through your own buildings "is not rocket science, but Live Nation doesn't do it that way, " says Leiweke.

FORBES: Magazine Article

It's not rocket science, Schoonewagen adds, and it doesn't cost them a thing.

CNN: What your hotel knows about you