Sometimes the outing is accidental - John Leslie was inadvertently revealed by a television programme as the man supposedly referred to by Ulrika Jonsson in her autobiography (though she never named him) after days of tabloid stories about an anonymous television presenter.

BBC: Net makes royal rumour spread inevitable

Scientists argue the more someone like Clooney appears--be it on television, on film or in tabloid spreads--the more his image begins to wear a neurochemical groove on our brain.

FORBES: Magazine Article

The email said Mr Rose had been asked by television shows, radio programmes and a major tabloid to talk about their old relationship.

BBC: Tamara Ecclestone's former boyfriend denies blackmail

Johnson, a regular on tabloid pages, most recently garnered attention for her engagement to MTV reality television star Tila Tequila.

FORBES: Johnson & Johnson heiress found dead in Los Angeles.

Murdoch already owns Britain's biggest daily tabloid newspaper, The Sun, as well as U.S. news television network Fox.

CNN: Branson, Murdoch square off in media war