Regulators say that they have been urging banks to take a hard line with nine struggling chaebol, including Kumho Asiana.

ECONOMIST: Restructuring South Korea's chaebol

Salmon Chase, soon to be Treasury Secretary and a Seward antagonist, had been urging Lincoln to take a hard line with the South.

NEWYORKER: Union Man

Mr Bush had insisted since September that the UN had to take a hard line with Iraq, or it would lose its credibility.

ECONOMIST: Countdown begins for Saddam | The

The National Amateur Body Builders Association (NABBA) said it had not heard of anyone buying banned substances over the internet, but would take a hard line with any members who did.

BBC: Internet steroid sales warning

Analysts have suggested both sides are engaging in showmanship, with Kroes and the Commission trying to demonstrate that they will take a hard line on antitrust matters while Microsoft dragging its feet but eventually planning to accede to the regulators' wishes.

FORBES: Magazine Article

Bottom line, I believe that as Google moves forward with its mega-deal, it should take a hard look at who it is and what the Google brand represents to consumers, and make this the focus of its efforts.

FORBES: It's Not Hardware or Soft, It's a Battle of the Brand That Will Shape Google's Quest to Take on Apple