From Plovdiv, take the E85 back road 108km straight north to Kazanlak, an eccentric, agricultural destination where an interesting mix of Bulgarians, Roma and ethnic Turks congregate in the town's gregarious open market.

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Driving this alternative road to the famous red-tinged ruins may take longer, but this road's history stretches back to the curtain opening of civilisation.

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Even those setting off the firecrackers would dart out into the road, light the fuse and then rush back into a doorway to take shelter from the downpour.

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So six months after taking the company private, Foster was back on the road hustling bankers and investors so that he could take the company public.

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The car was not badly damaged but he spent 16 minutes getting it back on the road and did not take part in the day's closing super-special.

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Back in December, it was apparent they were going to take the high road and spend their time focused on the thousands of success stories from within their organization.

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"The traffic lights can talk to cars, work out how long it's going to take to transit a road and then provide information back on what speed to travel to ensure that you pass through the traffic lights on green, " he said.

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