"We want kids to have tangible proof that they are respected and valued in the body they have now, " she says.

BBC: Georgia obesity campaign sparks fierce online reaction

The problem lies in creating a solution less flawed and distrusted than private-sector bonuses, which are often divorced from tangible proof of rising performance.

ECONOMIST: Public-sector pay

"Although there is no tangible proof, I believe that, due to the significant reduction in knife crime for the last festive period, lives will have been saved, " he said.

BBC: Man in a hoodie holding a knife

At HP, we are already seeing tangible proof that the steps we have taken are working, but we have much more to do on the multi-year journey ahead of us.

FORBES: HP's Whitman, In LinkedIn Post, Says Turnaround Is Working