"We are changing every tap on every clinical hand washing basin in every neo-natal unit in Northern Ireland, " he explained.

BBC: Health statement

Airlines need to keep pace with changing customer behavior to tap additional channels for their sales.

FORBES: Alaska Airlines Gets Social With Facebook, Stock Looks Friendly

But companies are rapidly developing miniature medical devices that tap the power of the ubiquitous smartphone in hopes of changing how people monitor their own health.

NPR: Physical By Smartphone Becoming Real Possibility

Fast-changing fields such as media, health care and technology increasingly tap industry outsiders for a fresh perspective and transferable leadership skills, executive coaches say.

WSJ: How to Switch Careers, Companies and Roles